Love, Death + Robots

Adult animation fans are not a forgiving audience. They demand excellence and they will rail against you if you miss the mark. But impress them? They go to battle for you.

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As Associate Creative Director and copywriter, I helped launch and run the social campaign for a new anthology from David Fincher and Tim Miller that solidified its reputation as a praise-worthy series.

The budget was small but our Netflix partner was fearless and ready to get scrappy, and so were we. We built a world for hardcore genre junkies to play in — one that rewarded early followers and never let up. From developing a first-of-its-kind YouTube livestream for Netflix to content and messaging that mirrored the full-throttle energy of the anthology itself, everything we did centered around driving engagement.

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577 assets with zero paid amplification later, we had successfully built a rabid fandom and enough buzz (averaging 12k+ likes on every post) to help lock in a Volume 2.