In the summer of 2020, during peak stay at home and binge tv time, we had the opportunity to lead the social campaign for the return of Unsolved Mysteries. 

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Through a creative strategy that leveraged the interactivity of every platform, we gave armchair detectives new ways to discover evidence and take action. As Associate Creative Director, I led the content development and messaging rollout for the season. By combining an appreciation for speculation and leaning into existing fan behaviors, we successfully created mini communities where fans worked together to help solve these cases.  

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Our efforts helped attract a whole new wave of true crime fans to follow our accounts, thousands of new tips for the police, and supported Unsolved Mysteries hitting #1 in Netflix’s Top 10 list that July.