Yellowjackets

Fans of dark, psychological thriller-dramas tune in for complex characters, tasteful gore, and unexpected plot twists. They were once obsessed with heavy-hitter dramas like Dexter. And, this multigenerational audience had come to expect their favorite shows would have their own social handles that extended the fictional drama in their feeds. If we could hook these thrill seekers from the beginning as early followers, they’d be loyal to the series for life. 

The show needed to be introduced with a level of tact and trust in its early audience — trust that they'd keep coming back to let their fandom flag fly if we said just enough to open the door for that to organically happen. Our number one KPI was mentions, since that would likely lead to episode views. So, we conjured up a way to build a world that would build intrigue week after week.