Ease Intuit

To change the perception of how a financial brand like Intuit could empower entrepreneurial creators at any level, my team and I developed Ease Intuit, a retreat experience all about exploring the emotional and practical meanings of financial wellness.

As Group Creative Director, I spearheaded the creative vision and oversaw a team of creatives in the making of this social-first experience. Our main goal: make space for real conversations that would lead to relatable content and more engaged eyes on the brand. 

Audience feedback on both Intuit's owned channels and creator partner posts confirmed we'd created something meaningful. We gave people approachable ways to think about financial wellness, and a reason to trust Intuit to help them along the way.

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Shoutout to our event partners: Mint Collective