Pays To Be Friends With Showtime

Deep down, every Billions fan fantasizes about the world the show depicts — the money, the power, the exclusivity — and five seasons of social comments made that obvious. So for the return of the series, we gave fans a taste of it.

The idea was audaciously simple: a show about money gives its fans money. As Creative Director, I led my team through executing a 12-hour Venmo stunt for premiere night. We ventured onto a new platform for the brand and we crafted every detail to feel like an extension of the show's world. Additionally, I spearheaded the rollout plan, ensuring we had a team and strategy in place for the full fan journey. 

Fans loved escaping to the fantasy world of Billions with us, and that carried through the rest of the season — social engagements were higher this season than ever before. That momentum led to growing the agency and my relationship with the Showtime team. From here, I led the creative for Billions Season 6 social campaign, pitched and won Yellowjackets as our next title, led the award-winning social campaign for its premiere season, and helped launch Showtime's official TikTok the following year.